ATTITUD is a start-up with societal impact, co-founded by an ENT specialist and an engineer to offer the general public unique audio well-being through a natural air listening without pain or hearing risk while keeping a good sound quality.
SINCE 2018The Founder
Today, I look at my ears differently since they are the beginning of this incredible human and technological adventure.
Enter on this entrepreneurial project where the primary goal is to improve the daily live of everyone resonated quite naturally with my deep personality.
Driven by my go-getter temperament, I wanted to get involved in creating an alternative to existing audio products. A different, natural, more pleasant and safer listening experience... Headphones which, unlike other audio headphones, have a singularity: The more you wear them, the less you feel them. Indeed, like millions of people, I could no longer bear the pain induced by traditional over-ear and in-ear headphones.
I am convinced that hearing well-being has justification in our society and I will personally dedicate all my energy to this project.
Very often, start-ups are born from the initiative of young entrepreneurs. Attitud's story is very different. The brand owes its creation to a couple of scientists with more than 12 years experience as battery engineer and ENT doctor. It all started with the intention of the couple to find individual audio devices that suited them. All headphones or earphones gave them discomfort that over time became more and more unbearable and painful. With both inventive characters, the couple began to imagine the ideal product. Quickly the idea of
bypassing the eardrum to realease it from any physical and acoustical discomforts emerged, the open-ear headphones were born.
A discussion began around the most appropriate technology. Bone conduction, well known by the ENT doctors, appeared to be the most judicious. Unfortunately, the different tests and optimization did not provide the relevant comfort and sound quality.
The goal was to reach a quality of the sound as close as possible to the traditional loudspeakers while eliminating the vibration sensations. Test after test, it was obvious that the sound quality emitted from the reference speakers was always better than any bone conduction transducers
even after modifications. The idea of directional air conduction – AirDC® was born after 2 years of research. Then it took 18 months more to make this AirDC® technology a reality and one additional year to finance the industrialization of the 1st headphones with free ears:
EarCITY. After the launch of this first product, and still driven by the same conviction of the audio well-being, Attitud developed 6 months later EarSLEEP. It is an audio cushion to help falling asleep by masking tinnitus, meditation, relaxation or even listening to ASMR in order to give people the sleep they need.